Tips for Small Business Success from a DC Photographer

Connor McLaren Photography Connor McLaren Photography


Here, I share tips, stories, and inspiration.

Insights from a DC Photographer: Navigating the Small Business Landscape
Insights from a DC Photographer: Navigating the Small Business Landscape
Embarking on the journey of being a freelance DC photographer has taught me invaluable lessons that extend beyond the realm of photography, offering guidance to all small business owners. Here are key takeaways that transcend professional boundaries:

1. Autonomy is Empowering: Maintaining control over your decisions is paramount. While support from peers, friends, and family is crucial for morale, the ultimate authority over your business lies with you. Embrace the fulfilling aspect of being a small business owner - the autonomy to steer your enterprise without external dictates.

2. Perfection is Unattainable: Pleasing every client is an unattainable goal applicable across industries. Acknowledge that perfection is elusive, and despite your best efforts, some clients may not be completely satisfied. Don't be disheartened by isolated dissatisfaction; focus on the majority of clients who appreciate your services.

3. Anticipate Industry Changes: Stay attuned to the evolving landscape of your industry. In the realm of Washington DC corporate photography, the role of Artificial Intelligence (AI) raises questions about its impact. While headshots and portraiture may be influenced, real-time event photography remains resilient. The level of customization and personalization offered by AI in headshots currently falls short, and events present a myriad of challenges that make AI replication difficult. Regardless, personal interactions with photographers will continue to hold value.

4. Leverage Unique Strengths: Identify and capitalize on your unique strengths. As a photographer in Washington DC, being deaf has enhanced my skills in unexpected ways:

  • Patience: Deaf individuals often develop heightened patience, relying on visual cues instead of auditory alerts. This ability to stay focused for extended periods contributes to capturing the perfect shot.

  • Non-Verbal Communication: Deaf individuals excel in non-verbal communication, utilizing body language and gestures to establish rapport and capture natural photographs.

These strengths align with the concept of 'Deaf gain,' challenging the conventional perception of deafness as a hindrance and highlighting the unique perspectives and skills developed by deaf individuals.

In conclusion, my journey as a DC photographer offers universal lessons for small business owners, emphasizing autonomy, acknowledging imperfection, staying adaptable to industry changes, and leveraging individual strengths. These principles transcend the specific field of professional photography, providing valuable insights for entrepreneurs navigating the dynamic landscape of small business in Washington DC.

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Based in Navy Yard, Washington DC

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