Crafting Conscious Content: Words to Avoid as a Corporate Photographer in Washington DC

Connor McLaren Photography Connor McLaren Photography


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Crafting Conscious Content: Words to Avoid as a Photographer on Social Media
Crafting Conscious Content: Words to Avoid as a Photographer on Social Media

Let's delve into a topic that's as important as the images we capture: the words we choose to accompany them on social media. As a corporate photographer in Washington DC, I've learned that the language we use can have a profound impact on our audience, so let's explore some words to avoid and why.

1. "Shoot": While "shoot" might seem like harmless jargon in our industry, it's essential to recognize its potentially triggering connotations. In today's world, where gun violence is sadly prevalent, using this word casually can be insensitive and even alarming to some. Instead, consider alternatives like "capture," "create," or "photograph" to convey the same message without unintentionally evoking negative associations.

2. "Kill it" or "Nail it": Phrases like "kill it" or "nail it" might be intended as expressions of success or mastery, but they can come across as aggressive or violent. As photographers, our goal is to uplift and inspire, so let's opt for more positive and inclusive language to celebrate achievements.

3. "Cheap" or "Budget-friendly": While it's essential to offer competitive pricing for our services, using terms like "cheap" or "budget-friendly" can cheapen the value of our work. Instead, emphasize the quality, expertise, and unique value proposition that sets you apart as a corporate photographer in DC.

4. "Exposure": We've all heard the age-old adage, "exposure doesn't pay the bills." Remind yourself and your audience of the value of your craft by avoiding phrases that undermine your worth. Whether you're discussing collaboration opportunities or pricing packages, focus on the tangible benefits and outcomes rather than vague promises of exposure.

5. "Crazy" or "Insane": Words like "crazy" or "insane" might seem harmless in colloquial language, but they can perpetuate stigma around mental health issues. Let's strive to create a more compassionate and inclusive environment by choosing words that are respectful and considerate of everyone's experiences.

As photographers, our words have the power to shape perceptions, evoke emotions, and build connections with our audience. By being mindful of the language we use on social media, we can cultivate a more positive and inclusive community around our craft.

What are some words you avoid using in your social media posts? Share your thoughts and insights in the comments below!

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